We are the antidote to individualism.
The basis of Qultura's work is Creative Law and the Triangular Relationship (please refer to >Core Theory for more details) and we are developing the world's first global empathy community because we feel that there needs to be a transformation of social and cultural values if we are to effectively address our two biggest threats of climate change and social collapse. Currently we cannot address either of these issues because we don't have the right mindset. This is because we have been socially conditioned to think in terms of social and cultural values which are based on Western individualism, which Qultura rejects completely as a system of values.
Qultura is set up to facilitate the process of individuation as a community resource in the local community. We believe that culture based on Western individualism is both environmentally and socially toxic and thus works against the interests of most people. Creative Law is very similar to Taoism - which is explained in the video above - and we explain our opposition to culture based on Western individualism below.
The two biggest threats to the human species in the 21st century are climate change and social collapse. Both these issues share a single, common cause, and that cause is our collective unwillingness to evolve as a species and interact with our environment and each other on a much more empathetic, egalitarian basis. Despite the fact that we are fully aware of just how toxic and destructive social and cultural values based on Western individualism are to both the environment and society, most people cling to them anyway. This is because they have been conditioned through this system to prioritize their own naked self-interest at the expense of everyone and everything else and they quite frankly don't give a shit about what happens to the environment or the society they live in.
It's important that most people, if not everyone, are forced to participate in a socioeconomic system which is primarily focussed on concentrating all resources - financial, material and spatial - on corporate profit to which everyone is expected to contribute through endless consumption, debt, wage enslavement and work. More people would be perhaps more socially conscious but they are forced to participate in this abusive, exploitative economic system purely for reasons of their own survival and welfare.
Through austerity and neoliberalism this culture has further declined. It is now socially acceptable that corporate profit can be sought not just from endless consumption but also from human misery, suffering and death as the 'scantiness of subsistence' principle of Adam Smith is applied and the poor and unprofitable human beings are either left to die or are killed off.
The threats we face by climate change and social collapse are both very real and existential threats to everyone on this planet. It's important to understand that it's not just our collective attachment to Western individualism which is causing the issue here, but also the rapid development of technology which many of us don't really know how to interact with or make use of - which is evidenced by social media. We don't really have a clue how to interact with our environment or each other and we have devolved as a species where being primitive and ignorant is now socially acceptable and increasingly, our political system is becoming increasingly wedded to very large, powerful criminal interests. Much of our economic system has become nakedly exploitative so that corporate profit from human misery, suffering and death is largely socially acceptable and our political system is becoming increasingly infected by corruption and organized crime.
There is not a lot we can do about climate change. We live on a planet in a solar system which differs from other planets through its characteristic development of various ecosystems on its surface with a diverse range of different living beings of which we are one. This is the basis for our existence and the only word we have for this basis is environment. We do not have the intelligence or awareness as a species to understand the complexities of our reality such as the infinite nature of consciousness or understand the nature of planetary climate patterns or ecosystems on which our environment is based. We can only observe and experience climate change as an individual species and part of the ecosystem, but we don't have any power to change it or modify it. We are no different from any other species in that we need a natural habitat, and if the climate changes to be too hot or too cold for our existence then it's a case of tough shit, and we will die out as a species. This is the basis of our existence.
However what we can change is our culture. Culture is the fundamental basis for the human experience of life because the basis of human existence is language and culture is an important part of language. Cultural development is central to human evolution because each and every individual on this planet is an individual member of the human species - the most socially variant species in the animal kingdom - and human evolution is motivated by the individual desire to experience life and the felt sense of immediate experience while connected to others, and then find ways of verbalizing our feelings and impressions through language and culture so as to connect to other people and share our individual perspective on life. It's important to understand that culture and cultural development is a process because life is a journey and also a process. Human evolution in the collective is reflective of individual human evolution.
Western individualism is incompatible with the fundamental needs of human evolution. Western individualism is based on a belief in authoritarianism and a system of social organization which is determined by various hierarchies and organizations who decide how everyone born into that society should live and interact with other people in society. Western individualism is sold to people on the lies of freedom and democracy but the reality is anything but because if you are an individual living in such a society your life is determined and defined by various organizations - from educational to social care and residential homes for the elderly - and throughout your life you are expected to be subservient to both the hierarchy and the organization. Freedom and democracy is a lie because almost every aspect of your life is decided by an organization, not you.
What Western individualism calls freedom is actually economic self-sufficiency which you can either purchase or work for through acquiring money to purchase the necessities you need to live and also land to provide for a home and shelter and have amassed sufficiency financial resources to by these things. You don't have any freedom because your access to opportunity is usually severely restricted by the hierarchy and organizations and usually you have to sacrifice your personal freedom to work hard at achieving economic self-sufficiency to avoid destitution, social exclusion and death.
Human beings are not meant to be self-sufficient because we are social animals with a fundamental need to belong to a social group - family, community, society - and we thrive on diversity, not conformity, and on being cooperative, creative and collaborative. We are highly individual and egalitarian in nature and our greatest emotional need, besides the need to belong, is a need for empathy and a sense of deeper social connections to other people.
We believe that the time has come to reject Western individualism and all the ideologies which have developed out of social and cultural values because we are at a very advanced stage of cultural decline and the only outcome we face currently is either a global fascist dictatorship or civil unrest which is likely to descend into a global civil war as people fight among themselves for access to the resources they need to live.
There are no quick or easy solutions to this predicament simply because life is not a problem to be solved and neither is culture. Both life and culture are processes which means cultural development is a process. You cannot resolve cultural decline through applying quick and easy solutions or even by throwing money at it, because if you do trying to solve cultural decline can get very resource hungry very fast - especially if you don't know what you are doing - and you run the risk of causing further cultural decline and social fragmentation.
Furthermore we cannot think of addressing the issues of social collapse and environmental issues simply because we do not have the right mindset to address either of these issues. This is evidenced by the failure of the anti-austerity movement to end austerity and the failure of the green movement to bring about effective and widespread climate action. We are still mentally enslaved to our social conditioning and belief in social and cultural values based on Western individualism and trying to find the right ideology or solution to these issues - here Universal Credit is the obvious example of why, even today we don't have the right mindset to address poverty or our social, political and economic failures.
What needs to happen is that we need a completely new culture and a completely new set of social and cultural values. We desperately need to start treating each other differently and also start treating our environment differently and this requires a commitment to working together to address these issues as a complete human species and learning how to evolve again as a species. As human evolution requires a process of individuation the only thing we need to be focussed on is shifting the focus back to human evolution and how to facilitate it. Only when we are evolving again as a species and have accepted the fact that effective climate action is human evolution which is also effective social interaction will we have the right mindset to collectively address our issues.