Social design

redesigning society through cultural development

To date we have been living in a society based on authority delivered through various hierarchies and a social structure which is, in itself based on a social hierarchy. Authority is delivered through a certain kind of instrumentality which many people find alienating, isolating and disempowering. For many people this has led to deprivation of opportunity and also deprivation of individual human experience.

Also to date most of us have been socially condititioned to accept authority and submit to it and we have been conditioned to fit in with a system which is, by all accounts, becoming increasingly dysfunctional, disordered and chaotic. Many people have been conditioned to accept life in a neoliberal globalist capialist system based on a belief in perpetual economic growth and endless cycles of consumerism. The reality of life for many people is centred around chasing money to pay bills, get shopping, buy even more consumer goods, pay for services and this means the reality of life for a lot of people is a back and forth process between two polar opposites, work and consumerism.

This situaation has been further exacerbated by the development of information technology and new ways of communicating, interaction and sharing information, for example social media. However instead of creating new opportunities for individual human experience, this has only resulted in the development of new means of consumption on the basis of information, through following, sharing, subscribing and watching. It would appear that the coexistence of new technology together with various hierarchies, State, corporate, religioous, media, alternative media, social movements, has only resukted in further alienation, isolation and deprivation of opportunities and recovery of individual human experience.

What has never happened

We have never worked together to properly design our society. We have never paid attention to aesthetics, how efficient or coordinated our society and how it functions for the benefit of everyone. What we have is a mess, an increasingly disordered and chaotic free for all where the only law which seems to apply is the law of the jungle.

Are we suggesting redesigning our entire society?

Definitely not. Lots of people have been working to redesign entire societies in one go. They're called politicians.

What we mean by social design

By social design we're actually referring to social progress. We're talking about people having an idea to do something in the local community which involves other people and getting together to make that idea reality. This is a way of reclaiming individual human experience through creating opportunities in local community cultural development, creating new social structures, creative activities, projects which provide opportunities for real time social interaction with other people in your community, create better community support networks. We're talking about people coming together and redesigning their local communities to suit the needs of people paying attention to aesthetics, a sense of balance, and developing connections between people.

Paying attention to aesthetics and a sense of balance?

Tes. For decades we've all been socially conditioned into believing that the most important aspect of our Western democracy is the belief in personal integrity and self-sufficiency as the most important. While we had a post war social consensus things worked out, until a woman called Margaret Thatcher came along and it all started going downhill from there. What we have today in many communities is a dysfunctional mess which resembles a national version of a journey home after a pub crawl than a modern, decent, civilized society.

The central issue in society is clear for those who want to see

We have enough technology, resources, space, money, people, not to mention intelligence, creativity, compassion to go round for everyone. We don't want people to suffer deprivation of opportunity and experience, a loss of personal autonomy, and experience sickness, extreemm poverty, destitution, homlessness, mental illness or end up feeling they've nothing left to live for and commit suicide. We assume you don't either. But some people are fine with this, which is why it is happening.

Nobody can say we are all connected in any meaningful way in society when you have some people making all the money, some people forcedf to live on the streets, others who are malnouruished and starving, and others who feel so much that they have nothing left to live for that, increasingly they're committing suicide. There are some people who can only think of themselves and what they can get out of others from the moment they wake up to the moment they go to sleep. Day in, day out. Their focus is on themselves 24 hours a day. Then you have others who have given up on life almost completely. Instead they live off the organization, be it the State, the bank, the corporation, the credit card company. Their lives are focussed on money, gettuing it, and spending it, and not on participating in society in any meaningful way. They are not connected to others, they do not seek to have experiences. They just consumer. The sad reality is that the selfish and the consumers have all the control of our society right now.

This gives everybody, wherther they like it or not, a very clear choice. The situation we have in society is as it is. We were all conditioned to believe certain things, and it's turned out those things simply aren't true. This society belongs to everyone, not just some people, not just to people who have a job, or own property or are deemed to 'create' wealth because they have lots of money. Society doesn't just belong to a bunch of people because they voted in some bullshit referendum about some organization which has no real relevance to the reality of our existence. Now you can either fight and struggle about it, cling to your beliefs and wait for your messiah, or you can accept the situation for what it is and do something positive about it. Here at Qultura, we do the latter. Qultura is all about creating, connecting and experiencing.

How does social design actually work?

Qultura is an organization about individual people. We do not function like a regular organization where you have to fit in, follow rules, fit into a hierarchy or power dynamic. The fundamental basis for the way Qultura behaves is universal law, which is how the universe works, and common law, established by the Magna Carta in 1215. On this basis everyone has the freedom to create something based on an idea for the benefit of themselves and other people and for that reason needs to have free access to culture. The other basis for social design is the concept of mutual arising, which determines the aesthetic and restores the balance.

Social design is based on individual projects which are fully participant centred. Anyone can create a project ion the basis of an idea, and as long as the project is based on a creative activity, social activity or community support initiative which involves other people and is based on mutual benefit, they can go about developing it. People get involved in projects how they see fit, the only criteria for a project is that it needs to be based on an objective which is based on reality and connecting different people together. The project might work out, it might not, but in each case whoever gets involved is connected to others, getting personal experience and creatijng opportunities. Once a project is complete it's handed back to the local community, and you can either stay with the project or move on to the next project.

Getting involved in social design

Anyone can get involved in social design as long as they commit to following the principles in their own way. Everyone works from the same position, i.e. ground zero, starting from scratch. We are especially keen to involve the people who are the most disempowreed and deprived of opportunity in society, and therefore those who are most deprived of individual (perosnal) experience. Much of our focus as an organization is on empowering such people and working to find ways to get them back into a situation where they can participate and take an active role in their community. Another aspect of social design is equality and emphasizing the importance of creativity, ideas and the intelligence of women. However to work social design is going to require lots of different people, among them artists, creators, designers, writers, coordinators, managers, people who are good at giving support to others, communicators, and many others. Please read through this section and find out more in our getting involved section by following the links below.

See also

About social design

Types of projects

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