Social Theory



This social theory was first developed at the end of 2009 shortly after Stella baker developed her Theory of Creativity and Energy Spectrum which has since become known as Creative law.

What motivates human evolution?

The development of Creative Law answers the scientific hard question of what motivates human evolution? The answer to the question of what motivates human evolution is the same 'common objective' shared between life, evolution and the functioning of the totality or the universe and that is the development of consciousness. It is this social theory which led to the formation of Qultura and the development of its mission and objectives as an organization and therefore forms the basis of our work in the public interest to promote cultural development at local community level.

The common objective

The common objective is the development of consciousness which is the primary objective of life, evolution and the universe itself (also referred to as the totality) the development of which is based on the principles of creative law and universal law. As part of their development in childhood a life path is developed in the brain forming a sense of autonomy and individuality together with an objective in life. Working towards this objective in life requires living, and living is largely a matter of social interaction and creative activity which requires opportunities, education and cultural awareness.

Culture is not static or fixed

Culture is an aspect of language and social interaction and gives rise to cultural reality and understanding, awareness and comprehension which is shared between different people which is also a core element of human evolution. Evolution is based on increased levels of consciousness between individual members of a species and this common perception of consciousness cannot ocur without cultural development and further creativity and social interaction. In most societies in the world, particularly Western societies, culture never properly develops because society functions on the basis of authority delivered through hierarchy and widespread persistent beliefs based on external authority. While this creates a sense of order and structure through society allowing society to function it comes with the cost of restriction and deprivation of opportunity which further results in disempowerment of individual people and deprivation of individuaL human experience. Through this we have such issues as cultural decline, inequality, poverty and artificial scarcity which is a combination of both disempowerment and deprivation of opportunity.

Sustained cultural development is fundamental

Every human being born is unique and individual, but is also a member of the human species and develops broadly in ways similar to all other human beings, in that they develop a life path and an objective in life which they fulfill through a combination of social interaction, creative activity (for most people this means some form of work) and opportunities. Generally people have similar life goals and objectives and a broadly similar relationship to society and culture. However their experience of life is unique and individual and so they require opportunities which can be accessed through cultural development. It is individual human creativity which develops culture and cultural attitudes, but it is cultural development which creates opportunities and promotes social progress which is what motivates and advances human evolution. The provision of opportunities through cultural development needs to be sustained because people are being born all the time. People also die but everyone who is born is an individual and desires to experience life with a certain amount of freedom and access to opportunities.

Cultural development creates opportunities

Cultural development, which means investment and a desire to develop culture through the encouragement of the development of human creativity, the sharing of ideas, social interaction and also community interaction is what creates opportunities for people in a community and society. Human creativity is not finite. The more you develop and make use of human creativity, the more you have available to use. This means that if we encourage people to develop their personal creativity through investment and the creation of opportunities people will become miore motivated to further develop their personal creativity and make use of more opportunities because they are acquiring personal experience and making connections to different people and these two things are really what life is all about.

Cultural decline

Cultural decline is an aspect of cultural failure which is a failure to maintain a sustainable level of cultural development and create opportunities for individual people to interact socially and develop their creativity through various activities and interests and acquire experience which would lead to a life which is significant, meaningful and fulfilling. The main cause of cultural failure is the promotion of persistent belief systems based on authority and hierarchy together with a preoccupation with economic functioning which allows for the acquisition of corporate profit and vast financial, material and property resources by a select few people at the expense of everybody else in society. This is the root cause of cultural decline, inequality and poverty and explains why for most people functioning in society is far more a matter of right belief, behaviour and servitude to an organization than it is to the development of consciousness, human creativity and paying more attention to the more important aspects of existence such as human evolution and our relationship to the environment and each other.

Social fragmentation

Social fragmentgation is an umbrella term for a wide variety of social issues which occur as the direct result of cultural failure and cultural decline. These issues include poverty, inequality, crime, social division, belief attachments, artificial scarcity, social stigma, unemployment, underemployment, homelessness, bigotry, and widespread beliefs which are based on authoritarianism and fascism both of which are based on the desire to address social fragmentation and cultural decline through further domination and control over people through implementing harsher authoritarian measures and imposing a social order through coercion, fear motivation, threats and force, which of course leads to totalitarianism.


Totalitarianism can be seen as social failure through cultural failure because it involves the almost total disempowerment of individual people in a society who are subject to strict controls by an authorititarian ruling elite. This if left unchecked can lead to such measures as mass internment, genocide, mass extermination of people and authoritarian solutions such as seen during the Second World war and the Final Solution w2hen millions of people, many of who were Jews, were exterminated and killed off. Overcoming a totalitarian regime is extremely difficult because it creates a power vacuum in authority so while power shifts usually the end result is further totalitarianism.

The process aspect of culture

It is important to understand that social thinking and attitudes is based on cultural beliefs but culture is an element of evolution and the development of consciousness and as such it is subject to creative law and universal law and is based on a process aspect. This means that cultural decline, and cultural failure, like cultural development are processes which cannot be checked or altered by single, solitary events. Both creative and universal law are based on fixed, immutable principl;es and the only solution to halt or prevent a process from continuing is to reverse the process.

The solution is sustained cultural development

The solution to cultural failure and cultural decline, and the resulting social fragmentation and social issues, isn't a belief in any economic 'theory' or ideology but reversing the process of cultural failure and decline through sustained cultural development. This means a commitment to developing culture and opportunities for people to explore and develop their creativity and interact socially with others at a local community level. This of course will require investment in an inafrstructure of community spaces and also the empowerment of people with an emphasis on the creation of opportunities and a focus on individual human experience. the development of technology, particularly information technology, can only make this more possible and easier to achieve because technology supports human creativity. This requires however people to change their own thinking and belief systems and not be so reliant on external authority but instead seek to empower themselves and others through community participation and getting involved in cultural development.